Girl Meets Vera: My Love of Vera Bradley

One girl's love and obsession with all things Vera Bradley

My Very Vera Blog

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Heather Fashion Inspiration

Posted on June 27, 2013 at 1:25 PM Comments comments (0)

Although Heather is technically a Fall color for VB, I styled it with a Summer outfit, because come on!?  Who doesn't love to have a little more Summer in their life?

Here it is!

Be Colorful!


For all you economists out there!

Posted on June 19, 2013 at 5:30 PM Comments comments (0)

Vera Bradley, Inc.  recently (June 5) announced their fiscal 2014 first quarter financial results, and they look pretty good to me!

-Net revenues increased 5% to $123.0 million.

-Direct net revenues increased 24%, including an increase of 0.9% in comparable-store sales; Indirect net revenues decreased 15%.

- Diluted EPS (Earnings Per Share) were $0.23 compared to $0.31 in the first quarter of fiscal 2013.

Mike Ray, Chief Executive Officer commented, "We delivered on our expectations for the first quarter. Net revenue slightly exceeded our guidance, with comparable store sales growth of 0.9%, and indirect performance in line with expectations, while gross margin was slightly ahead. We also continue to be pleased with our new store performance as well as the growth in our e-commerce channel. Looking forward, in light of our outlook, we have narrowed our focus to ensure that we can execute our strategies as quickly as possible, both to address our challenges and to achieve our longer-term vision for the brand."

Sounds to me like VB is going to continue to be around for a little while.  YAY!


June Desktop Calendar

Posted on June 10, 2013 at 1:15 PM Comments comments (0)

Sorry it's already June 10 and I haven't posted the June Desktop Calendar yet!  Yikes.

It's because I was on vacation in Yosemite National Park.  Spotted a few Veras around me, but did not get any pictures this time.  I saw a tote in Doodle Daisy, a hipster in Folkloric, even an older pattern, Pink Pansy!  I think it was a jilly bag, even though these people were on vacation, they all moved too quickly to snap a shot.

Here's to a colorful June!  New colors arriving at the end of the month :)

Stay Colorful,


Vacation on the Brain!

Posted on May 14, 2013 at 5:25 PM Comments comments (0)

My family takes an annual trip to Yosemite National Park.  We usually go up the first week in June.  We've been renting the same cabin for over 30 years (back when it was a 2+2 and now it is a 4+4 with two kitchens, a steam shower, jetted tub, hot tub, enclosed deck, and two living rooms, like our family, it too has grown.)

I'm getting very excited to go again this year.  I usually don't get this excited.  But I have really got Vacation on my mind lately.  I've been checking the weather there to see what I might be able to expect to pack.

And when packing comes to mind, I think... OH NO!  What Veras am I going to bring?!

Then I get stuck.  I have my VB luggage, that's a given.  Then I will need a large purse for when I'm being mommy and carrying everything, but do I also take a small purse, just like for phone and ID when I'm hiking or going down to the corner Pine Tree Market?  Obviously I'll bring my Vera Pajamas and Sweatshirts.  But do I need a backpack?  How about a cross-body?

Well, when I get there, I'll take pics and let you know what I ended up bringing.  Right now I'm going to focus on the anticipation of a MUCH NEEDED vacation and look forward to basking in the beauty of creation.

(While waiting for my vacation, I took an afternoon off and headed to the beach with my Marina Paisley Shopper Tote and some goodies to kick off my Colorful Summer!)


It's May! Can you believe it?

Posted on May 1, 2013 at 11:15 AM Comments comments (0)

Here is our Vera Bradley May Desktop Calendar, thanks to the folks at Inside Stitch!

Stay Colorful


Marina Paisley Set

Posted on April 13, 2013 at 12:15 AM Comments comments (0)

I thought it was about time for another fashion set!

Here is an outfit ready for boating inspired by Marina Paisley.


Just Announced - New Styles for Mothers Day PLUS a Calendar

Posted on April 1, 2013 at 5:00 PM Comments comments (0)

Have a Colorful April!

Second Summer Outfit

Posted on March 14, 2013 at 4:05 PM Comments comments (1)

This one works for the office, a night out, or a weekend.

Incorporating the Lilli Bell pattern of the VB Summer 2013 Release:


Almost Summer

Posted on March 11, 2013 at 7:10 PM Comments comments (0)

As the Summer Release fast approaches, I will be releasing outfits inspired by the new Summer 2013 VB Colors!

The first I would like to highlight is Tutti Frutti!

Looking forward to a COLORFUL Summer 2013!


Disney Meets Vera

Posted on March 5, 2013 at 11:45 AM Comments comments (0)


This is the news I have been waiting to break for some time now.  It is officially confirmed that the Disney Resorts will be featuring Vera Bradley Disney-Inspired bags!  The bags will be for sale at Disneyland, Walt Disney World starting THIS FALL and later online at the Disney Store website.

I hope this is just the first two patterns with more to come each year!!

When you are a HUGE Disney fan and a HUGE Vera fan, this is just the best marriage imaginable!

See below the bags and the close up of the fabrics:

Disney Colorful!